Melowes is an independent advisory focused on advertising, media and commercial partnerships. Alongside our advisory work, we develop and invest in select family-led projects across design, property and lifestyle.
We advise brands, agencies, media owners and technology companies navigating a rapidly changing advertising ecosystem. Our work spans media strategy, commercial partnerships, go-to-market planning and executive counsel—with particular expertise in programmatic and out-of-home media.
Melowes also serves as a home for family-led projects and long-term investments. We explore opportunities across design, property, hospitality, consumer concepts and other areas shaped by personal curiosity and lasting value.
"We believe commercial intelligence can create the freedom to build with intention. Our advisory work supports a long-term space for independent ideas, thoughtful investments and enduring family projects."
Melowes was founded by Raj Lala, a New York–based advertising and media executive with experience developing commercial partnerships across brands, agencies, technology platforms and media owners.
We work selectively with organizations and partners where our experience can create meaningful value.